![]() To create awareness during Less than Zero Moments of Truth, you will require: Call this the âawareness stageâ when customers have a problem but are not aware of it yet. A brand must plant the idea of why potential customers need their product or service before they jump onto Google for more information. This is the âLess than Zero Moment of Truthâ (or â ![]() In Carlzonâs words, âThe Moments of Truth are the various points at which people connect with the brand.â Here is how to use six moments of truth to create a strong bond between your customers and your brand. ![]() In the 1980s, Jan Carlzon, President of Scandinavian Airlines, introduced the concept of the âmoments of truthâ to his organization. ![]()
0 Comments
Leave a Reply. |